The Golden Rule
The Agent Holds the License, Not the AI. All AI-generated text, images, and data must be reviewed by a licensed agent before publication.
Compliance Hub
AI Advertising Compliance for Kiwi Real Estate Agents
Best practices for using generative AI under the REAA 2008.
Compliance Guidelines for AI Use
Use AI for drafting
Let AI create first drafts for listing copy, SMS follow-ups, social captions, and vendor-report structure.
Keep humans accountable
A licensed agent must verify every factual claim, price reference, school-zone statement, and property feature.
Disclose edited media
Virtual staging and AI-enhanced images should be clearly disclosed and must not hide material defects.
Protect client data
Avoid entering confidential vendor, buyer, tenancy, or unlisted-property information into public AI models.
Rule 6.4: Misleading Information
Do not rely on AI for factual data like CV/RV, land area, or school zones. Manually verify all facts.
Fair Trading Act: Image Manipulation
Allowed
Virtual staging, when disclosed, and reasonable presentation improvements such as brightening skies.
Forbidden
Erasing power lines, removing neighbouring buildings, or hiding structural defects.
Rule 9.6: Appraisals
AI cannot conduct CMAs without live REINZ data. Use verified comparable sales.
Privacy Act 2020: Meeting Transcripts
Explicit consent is required before recording vendors. Do not feed sensitive personal data into public AI models.